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| 2.9 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This paper aims to provide a deep understanding of creating a price and stock minimum viable
product (MVP) based on the algorithms currently applied by Berry car rentals. To understand
the development of the MVPs, a literature review of the most important concepts is provided.
After diagnosing and analysing the weak points of the currently used algorithms, potential
solution approaches are identified. Those solution approaches serve as the basis for the MVP
development. Finally, developing the new price and stock MVPs is explained extensively,
leading to presenting the results and their corresponding limitations.
Descrição
Palavras-chave
Strategy consulting Revenue management Algorithms Performance measurement Dynamic pricing Stock relocations
