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Orientador(es)
Resumo(s)
The healthcare system in Germany is facing major challenges due to nursing shortage.
Germany cannot guarantee the acute and prospective professional care of people in need with
the available local human capital. One solution is to recruit foreign nurses. Despite the political
effort, on the operational side, clinics are overwhelmed by the recruitment process of foreign
nurses. Therefore, Careportal24 aims to liberalize the healthcare job market by connecting
Turkish nurses with German clinics. This thesis provides an in-depth analysis of Corporate24's
business model through both primary and secondary research. A qualitative survey was
conducted as primary research to uncover the difficulties medical institutions in Germany have
in recruiting foreign nurses and the issues foreign nursing staff face. The primary purpose of
this thesis is to outline an impact-driven business opportunity for Careportal24.
Descrição
Palavras-chave
Nursing shortage German healthcare industry Foreign nurses Business model
