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How can Fidelidade communicate the new recommendations to their target audience
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| 3.48 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This thesis consists of a consulting project that addresses the
challenge “How to position Fidelidade Group in a leading
position in the segment of longevity?”. Throughout a
comprehensive research process that gathered primary and
secondary data on longevity, the Elders of Tomorrow, and the
insurance industry, five recommendations were developed.
Those are increasing financial literacy; a new business model
– Pay as you drive insurance; positioning Fidelidade as a
cultural partner – App Cultura; developing hyper personalized
insurance in bundles; and enhancing the app Multicare
Vitality.
Descrição
Palavras-chave
Longevity Elders of tomorrow Insurance Communication Strategy 6ms