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Publicação
Corporate strategy in the automotive industry: transformation towards new mobility
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 4.09 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
New technologies, emission targets, and regulations are shaping the automotive industry anew,
inducing a disruptive transformation of the industry’s business model. New mobility
technologies and consumer habits are forcing the industry’s value chains to change. We show
how vehicle manufacturers adapt to disruption by altering their business models, reorganizing
their value chains, and changing their competitive positioning. The introduction of mobility
platforms and increased vertical integration along the supply chain are but two examples that
bear witness to the automotive industry’s change.
Descrição
Palavras-chave
Corporate strategy Automotive Business model Transformation Value chain