The femtech directory: how femtech ventures can unleash the full potential to advance women´s health

Abstract

Although half of the world’s population is female, the women’s health market is considered niche. To fill this blank spot, the Femtech industry has emerged, yet remains vastly under researched. Thus, this study leverages findings along the Femtech building blocks women’s health, technology, and female entrepreneurship to propose a Strategic Directory and actionable imperatives for Femtech ventures. Concluding, for the aspirational industry promise to be fulfilled, research and practice require substantially more attention. Yet, an encouraging outlook prevails, as there are plentiful compelling business opportunities offering to be seized and a growing number of ventures with the ambition to do so.