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Characterization of the clients retention in the tlecommunications companies
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| 2.06 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The ability of a company to be able to do a precisely churn prediction, so it can act on it, is paramount. For this reason, Deloitte addressed me the challenge of characterizing the client’s retention in the telecom companies. To do so, it was created a comprehensive tool that enables Deloitte to evaluate the churn management maturity level of a telecom operator and highlight its strengths and weaknesses. The development of this matrix was based on a depth churn research, a market research based on 40 interviews and 2 focus group and the valuable feedback from Deloitte consultants.
Descrição
Palavras-chave
Churn management Customer retention Telecom industry Communication services packets