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The go to market strategy of once upon a time-s new store
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The following paper will focus on whether there is a strategic opportunity for ATNP to expand
the new Once Upon a Time store’s Business Model. Firstly, the team conducted an internal
analysis of ATNP’s current portfolio and background. Then, I decided to focus on expanding the
business concept of the Upcycling Social Store Once Upon a Time focusing on the development
of a marketing plan, specifically on promotion. Finally, the team focused on aggregating
recommendations analyzed to provide ATNP guidance on how to manage the new Once Upon a
Time Store efficiently and how to begin its path towards self-sufficiency.
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Ipss Atnp Strategic opportunity Upcycled products Workshops Financial potential Impact