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Impact of marketing and sales practices on business results: consumer goods industry - literature review and approaching the scoring model
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Resumo(s)
Measuring the success of marketing and sales practices is essential
for businesses to make informed decisions and drive growth. To
address the challenge of quantifying this success, FI Consulting
developed a comprehensive scoring model based on a
questionnaire. This model was tested across four different
industries, including Consumer Goods, to assess its correlation
with financial results. The results of the study provide valuable
insights into the best practices for each industry and how they
impact business outcomes.
It is important to note that the impact and relevance of KPIs may
vary from one industry to another, making it necessary to use
industry-specific models to accurately measure the impact of
marketing and sales practices. This study highlights the current
challenges faced by the Consumer Goods industry, such as the
impact of the Covid-19 pandemic and the importance of
sustainability, innovation, and technology. By combining a robust
scoring model with industry-specific insights, businesses can make
data-driven decisions to drive growth and achieve success.
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Quantifying marketing and sales practices Statistical model Sales and marketing practices impact on business results Marketing Sales Consumer goods Fi consulting