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Assessing user acceptance of a new version of paytm with the technology acceptance model (tam): a study of the implementation strategy for Uber, zomato, blink it, and urban company into paytm´s digital ecosystem
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This study investigates users behavioral intention toward an integrative version of Paytm, a popular
digital payment platform in India. The study employs an online questionnaire, analyzed through the
Technology Acceptance Model. The findings indicate that Paytm users’ have a positive attitude towards
new features, such as “Paytm Music” and the integration of the existing apps Uber, Zomato, Blinkit and
Urban Company into Paytm . Therefore, based on these results a strategic implementation plan has been
developed to integrate the aforementioned apps into Paytm's digital ecosystem.
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Technology acceptance model (tam) Paytm Implementation strategy Digital ecosystem User adoption Mobile payments Mobile commerce Digital platforms E-commerce