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Although hDOI RI WKH ZRUOG¶V SRSXODWLRQ LV IHPDOH, the womeQ¶V KHDOWK market is considered
niche. To fill this blank spot, the Femtech industry has emerged, yet remains vastly under researched. Thus, this study leverages findings along the Femtech EXLOGLQJ EORFNV ZRPHQ¶V
health, technology, and female entrepreneurship to propose a Strategic Directory and actionable
imperatives for Femtech ventures. Concluding, for the aspirational industry promise to be
fulfilled, research and practice require substantially more attention. Yet, an encouraging
outlook prevails, as there are plentiful compelling business opportunities offering to be seized
and a growing number of ventures with the ambition to do so.
Descrição
Palavras-chave
Femtech Womens health Gender data gap Digital health Health technology Female entrepreneurship Strategic directory
