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Shaping the future of medical training: a scenario analysis for launching advanced clinical simulation centers as a holistic product in Spain
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| 548.13 KB | Adobe PDF |
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Resumo(s)
Throughout the Business Project the team conducted an extensive market analysis and
formulated a Go-To-Market strategy for advanced clinical simulation centers. To enhance
strategic management, the Work Project conducted an in-depth analysis, identifying critical
market uncertainties. Building upon this, three distinct scenarios were developed, and
competitive advantages within each scenario were highlighted. Based on the findings of this
paper, it can be inferred that the present circumstances closely resemble the base-case scenario,
indicating a favorable window for market entry. However, it is crucial to consider associated
risks before committing to a course of action.
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Palavras-chave
Medical simulation market Strategic management Market entry Scenario analysis CEMS MIM