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An internationalization strategy: How can NOVA- School of Business and Economics attract more Chinese Students?
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Orientador(es)
Resumo(s)
In the present report I intend to study the Chinese higher education market and Chinese
students’ rationales behind the selection of a foreign university, so as to propose simple,
feasible, effective measures that will ultimately attract more Chinese students to Nova SBE.
In order to do so, it was developed a qualitative research that lead to some interesting
highlights, namely the fact that parents have a fairly large influence on the foreign school and
country the student chooses. Regarding Nova SBE, the research revealed that Chinese
students find courses and professors interesting, but they have difficulties in communicating
with locals and claim that the school lacks a systematic, coordinated approach to their
integration in the university, something that should start earlier in the process.
Descrição
Palavras-chave
Internationalization strategy Higher education system Chinese higher education market Chinese students’ behaviors and motivations while studying abroad