A carregar...
Publicação
Evaluating generative artificial intelligence tools and their applicability in the current digital marketing industry
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 866.37 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This thesis investigates the application and potential of generative AI tools in digital marketing, focusing
on small to mid-sized agencies. It provides an in-depth analysis of content generation tools, their
practicality, and their impact on the industry, supplemented by field research involving an Australian
start-up. The study also offers a practical implementation guide for these agencies, highlighting the
importance of staying agile in this rapidly evolving landscape. The findings present implications for
businesses seeking to leverage AI technology and offer strategic recommendations for future adoption.
Descrição
Palavras-chave
Digital marketing industry Generative artificial intelligence tools Analytics Customer experience improvement Content creation CES MIM