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Canada, a child's play
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Orientador(es)
Resumo(s)
Science4you, a Portuguese developer, producer and seller of scientific and educational toys,
leveraged the worldwide growth of this category to successfully expand its operations abroad.
Following a recent entry into the United States market, the purpose of this report is to help the
company define the next step in its international expansion. A customized scoring model, based
on a set of relevant macro and micro-criteria was developed for Anglo-Saxon and Asian
countries, yielding Canada as the market with the highest potential. The recommended entry
mode is direct exporting via an independent distributor, being complemented with a financial
and risk analysis.
Descrição
Palavras-chave
Science4you Toys Internationalization Canada