Volkswagen group services - consulting - communication barrier in the collaboration between Portugal, Spain and Germany

Abstract

The phenomenon of globalisation and the expansion of businesses across borders incited the need for organisations to become more culturally aware and inclusive, continuously adapting to new markets and realities. To remain relevant in ever-changing industries, companies must rethink and readapt their business models and collaboration models, for the smooth cooperation between its international offices. The goal of this master's work project is to propose solutions to tackle the managerial and cross-cultural issues faced by the Volkswagen Group Services (VWGS), namely the Consulting Services, to reach its maximum potential and counteract possible repercussions that could damage the brand’s reputation.