A carregar...
Publicação
How to succeed in the audiovisual industry
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.24 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This research aims to expand knowledge in the field of strategic management – broadly applied
to creative businesses and particularly to the audiovisual industry. Its primary objective is to
determine the critical factors that contribute to the competitive advantage of audiovisual
companies, with a specific focus on the Portuguese audiovisual market. The correct and timely
identification of these factors provides a means by which an organisation can assess the threats
and opportunities of its external environment and a set of criteria to evaluate the strengths and
weaknesses of the company; with that in mind, it is formulated that knowing and fulfilling the
critical success factors is essential to succeed.
Descrição
Palavras-chave
Critical success factors Audiovisual sector Creative industry Audiovisual in Portugal