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Incorporating circular economy practices into the business: an assessment of strategic decision making
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| 5.84 MB | Adobe PDF |
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Resumo(s)
This thesis examines the importance of rethinking business models in terms of sustainability.
The case of Worten, a Portuguese electronic retailer, and its brand for refurbished devices is
used to understand the importance of incorporating circular economy into the business to
establish long-term growth. Obstacles and achievements of the program are analyzed, as well
as current and future challenges. Research was conducted to get further insights, including 3
interviews and a survey with 197 respondents. Subsequently, recommendations are shared. A
strategic approach to decision-making is used and concepts are applied to determine whether
further resources should be committed to the project.
Descrição
Palavras-chave
Sustainable business development Circular economy Consumer electronics Competitive strategy Strategic decision-making