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Strategic business models in the car-based shared mobility - an analysis of value proposition and the feasibility components as business model elements of The free-floating car sharing business model
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Orientador(es)
Resumo(s)
The mobility industry along with the automotive industry is currently evolving due to several
global conditions which include traffic jams, pollution, and climate change. New technologies,
sustainability awareness, and shared mobility are empowering the development of new strategic
business models. This paper analyzes the business model evolution of car-based shared mobility
in Europe while understanding the changes in customer behaviors regarding car usage. A
detailed explanation of the car-sharing free-floating business model is pointed out and
evaluated.
Descrição
Palavras-chave
Strategic business models Shared mobility Car sharing Europe Digitalization Sustainability Automotive Car-based mobility