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Analysis of business models for privacy and user centered social networks
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| 1.16 MB | Adobe PDF |
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Resumo(s)
This paper addresses the exploitation of user data by social media companies by searching for
alternative business models and social media concepts based on user preferences and online
behavior. A survey was conducted to understand social media to understand user tendencies
towards business models of the social networks and implications emerging from these models.
Based on this survey a freemium model, an integrated app store system and an ad revenue
participation model have been shown to be viable options. For these models and the alternatives
blockchain enabled and federated social networks further research suggestion are given.
Descrição
Palavras-chave
Social media Blockchain enabled social media Privacy Data ownership Social networks