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In-car entertainment of The future: what do European generation z drivers expect of the in-car experience
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Orientador(es)
Resumo(s)
In the next 15 years, Generation Z will become the target audience of the automotive industry.
However, current in-car entertainment offerings do not necessarily incorporate the desires of
the generation that has grown in a digital environment. This paper uses qualitative research in
the form of semi-structured interviews to understand European Gen Z drivers’ expectations of
future in-car entertainment. In doing so, it generates five different Gen Z driver personas which
contribute to a better understanding of this generation’s mindset, how they wish to be
entertained, and how the automotive industry can innovate accordingly to maximize its in-car
entertainment experiences.
Descrição
Palavras-chave
In-car entertainment Generation z Consumer expectations In-car experience CEMS MIM