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Favorable conditions for a beer company to grow organically in a new market: case study abinbev
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Orientador(es)
Resumo(s)
The research of this thesis is based on real market data and develops a panel regression model
to define favorable conditions for entry into a new market. The future performance of the
company is estimated through macro indicators. The results of this study are intended to provide
practical insights and recommendations for the company to make decisions regarding its
expansion plans.
Descrição
Palavras-chave
Beer Fast-moving consumer goods Market entry Organic growth Hhi