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Publicação
Understand Portuguese plant-based milk alternatives consumer preferences and motivations
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.08 MB | Adobe PDF |
Orientador(es)
Resumo(s)
As the consumption of plant-based milk alternatives continues to grow in Portugal,
understanding consumer preferences and motivations becomes essential. Through a Conjoint
Analysis, this study identifies key factors influencing consumer decision-making. These
insights enable companies to develop targeted marketing strategies and innovative plant-based
products to meet the demand in the Portuguese market.
Descrição
Palavras-chave
Pbma consumption pPreferences Pbma consumption motivations Plant-based milk alternatives Pbma Brands Pbma Portuguese market analysis Conjoint Pbma main attributes