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Internationalisation plan for imeguisa Portugal - in-depth analysis of Czech Republic, Mexico, Poland, Slovenia, and Turkey and Lr on international market selection, and international entry mode selection
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This paper investigates an internationalisation strategy for Imeguisa Portugal, an SME focused
on developing and producing intralogistics solutions.
Data provided by the company, and data collected from databases were incorporated,
organised, and analysed to generate new information. After the company, industry, and country
analyses, Mexico was determined to have the highest potential as a target market. Exportation
was deemed the most suitable entry strategy. Although the company may not currently be in
the best position to internationalise, we believe that if Imeguisa follows the plan hereby
outlined, it can succeed beyond national borders.
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Internationalisation plan Market selection Entry modes Marketing plan Financial forecast Strategy