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Unraveling the notion of purpose: exploring the factors that drive and define professional decisions for generation z
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| 3.31 MB | Adobe PDF |
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This study investigates the perception of purpose among Central European GenZ uni versity graduates and its influence on their career decisions. Semi-structured interviews with five
people and a quantitative study among 71 participants were conducted. The results indicate that
purpose plays an increasingly more critical role in career decisions. Especially values and long term objectives constitute the population’s understanding of it. The findings suggest organizations
can enhance recruiting effectiveness, employee engagement, and retention through clear, purpose oriented communication. However, the small sample size and reliance on self-reporting limits this
study's conclusions. Future research should consider larger, more diverse samples and longitudinal
designs.
Descrição
Palavras-chave
Purpose Recruiting Genz Employer value CEMS MIM