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Shopper pathway discovery in cashierless stores: a process mining approach
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| 9.78 MB | Adobe PDF |
Orientador(es)
Resumo(s)
In recent years, the retail industry has undergone a drastic transformation due to the
use of the latest technologies. An example of a revolutionary supermarket is Nova & Go, a store
that was established by Jerónimo Martins. The present thesis addresses an important challenge
relating to improving the daily operations of this Lab store. The analysis of event log data
provided valuable insights into the customer journey within the store.
Descrição
Palavras-chave
Customer journey Data mining Management information systems Process mining Retail 4.0