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Nft projects in the luxury industry - identification & evaluation of success factors
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.63 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Many NFT projects are currently emerging, however, it is not clear why some are more successful
than others. This study analyzes NFT projects in the luxury industry to determine success factors.
These factors are validated through expert interviews. Furthermore, the Business Model Canvas is
adapted to build a structured framework for planning an NFT project. Subsequently, the empirical
findings are leveraged to build a best-practice use case for the luxury industry. Through the
discussion with three further experts, the feasibility is ensured and the findings provide a profound
approach toward future NFT projects.
Descrição
Palavras-chave
Nft Web3 Blockchain Success factors Luxury industry Semi-structured expert interview