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Student voices, student choices: testing recommendations for the business post
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| 979.89 KB | Adobe PDF |
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Resumo(s)
Our business project aimed to assist The Business Post in attracting and retaining loyal student
customers. To complement these recommendations, this project subjects five proposed strategies
to qualitative testing with interviews with the target population. Results suggest focusing on
creating daily visual and condensed content on Instagram, offering The Business Post for free to
attract students as readers, hosting congruent events to create brand awareness, launching a
financial education podcast, and providing personalized news. These strategies meet students'
preferences for convenient and easy-to-understand content. Overall, this work provides actionable
recommendations to increase students’ awareness on The Business Post and readership.
Descrição
Palavras-chave
The business post Student attraction Newspaper consumption Qualitative recommendation testing CEMS MIM