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Sports management, economics and finance field lab - Portuguese premium sports channels and the problem they face with illegal access
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The aim of this work project is to study the impact, in Portugal, of collective bargaining on the football
broadcasting revenues received by clubs.
Due to technology, streaming TV/online video business model, and Pay-high TV penetration, OTT
football viewing may alter the competitive dynamics of the broadcast industry and clubs' income.
However, Sport TV, the only premium sports channel with I League broadcast rights, is owned by
the leading operators, preventing new players from entering the market.
According to the qualitative research, competitive equilibrium is the most important factor in
football's attraction, although the quality of football must be improved. Consumers also favor TV
over other channels (smartphones, tablets, PC). Despite this, Portuguese customers are eager to watch
football matches through an OTT model. Additionally, piracy is a key concern which harms the
broadcasting business and clubs' finances.
There is no assurance that adopting a collective bargaining model will promote competition, although
adopting a centralized model would undoubtedly have a negative financial effect on several clubs in
the Portuguese League (mostly the top three). This negative influence would certainly be detrimental
to the overall performance of Portuguese teams in international events, causing the Portuguese
football association's international coefficient to decrease.
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Football Competition Portuguese league Strategy Telecom markets Collective bargaining Ott Model Broadcasting revenues Illegal access