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Consulting lab for indie campers: minimum viable product of the price algorithm
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| 1.15 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
This paper aims to provide a deep understanding of creating a price minimum viable product
(MVP) based on the algorithm currently applied by Berry car rentals. To understand the
development of the MVP, a literature review of the most important concepts is provided. After
diagnosing and analysing the weak points of the currently used algorithms, potential solution
approaches are identified. Those solution approaches serve as the basis for the MVP
development. Finally, developing the new price MVP is explained extensively, leading to
presenting the results and the corresponding limitations.
Descrição
Palavras-chave
Strategy consulting Revenue management Algorithms Performance mesurement Dynamic pricing Stock relocations