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Banking on change - a study on banking business models in Portugal: identification of business models in the Portuguese banking industry
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Resumo(s)
This thesis investigates the Portuguese banking industry, specifically focusing on identifying
distinct business models through the application of a clustering analysis. By utilizing
comprehensive data and advanced analytical techniques, the study aims to categorize banks
based on their financial indicators, operational strategies, service offerings, and market
positioning. The findings will contribute to a deeper understanding of the diverse business
models within the sector.
Descrição
Palavras-chave
Evolution Banking Business models Portuguese banking industry Innovation Technology Traditional banking business models Digital banking business models Online Customers Financial services Disruption Clustering Analysis Investment Credit Retail