A carregar...
Publicação
How to grow the offley port wine brand in Belgium leveraging its legacy - developing the brand identity for offley in Belgium
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 6.63 MB | Adobe PDF |
Orientador(es)
Resumo(s)
In the fiercely competitive Belgian alcoholic beverages market, the Port wine brand
Offley strives to maintain its prominence. As part of the strategic marketing solution to grow
Offley in Belgium leveraging its legacy, a new STP, brand identity, and marketing mix
position the brand in the spirits/apero drinking moment. Lastly, this report develops Offley’s
brand identity and elements in liaison with this new positioning, blending Port wine legacy
with Belgian apero culture for a daring brand essence that honours Offley’s Baron of
Forrester by challenging all rules to disrupt the conformist status quo of Port wine and the
creatively stagnated spirits industry.
Descrição
Palavras-chave
B2c marketing 4ps marketing mix Stp Brand identity Brand elements Market research Integrated marketing communications International marketing strategy Belgian consumers Alcoholic beverages branding Port wine