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An exploratory study of early career women´s perceptions of consulting firm organisational culture
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Resumo(s)
This exploratory research studies differences in employer attractiveness between
McKinsey and BCG as perceived by female graduate students. The study builds upon literature
on employer attractiveness and company culture. Drawing from semi-structured interviews
with seven female graduate students, this study identifies company culture as the most
important factor in assessing employer attractiveness. BCG’s culture is perceived as more
welcoming and inclusive, whereas McKinsey’s is seen as more exclusive and stricter. These
differences are relevant since women attribute higher importance to inclusiveness. Three
channels were identified as relevant to conveying firm culture and shaping perceptions: word of-mouth, recruiting events, and brand ambassadors.
Descrição
Palavras-chave
Organisational culture Employer attractiveness Word of mouth Recruiting events CEMS MIM