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Sleep as a service by Emma - the sleep company: physical evidence and distribution
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 6.12 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The work project explores if there is a market for "Sleep as a Service" in Germany to create a
profitable and sustainable revenue stream for the mattress company Emma. After both
qualitative and quantitative research has been conducted, the mattress renting model Emma
Rent was introduced. For this service, a marketing plan and communication campaign was
developed and to provide further detail, the individual assignment focused on the physical
evidence and place component of the marketing mix. Thereby the virtual servicescape of Emma
Rent was developed as well as its distribution process consisting of forwards and reverse
logistics.
Descrição
Palavras-chave
Marketing B2c marketing Integrated marketing communications Product and services marketing