A carregar...
Publicação
New business opportunities for fresenius kabi in oral nutrition supplements market in Asia-Pacific
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.49 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This master thesis aims to explore new business opportunities in the Asian-Pacific oral nutrition
supplements market for Fresenius Kabi, a key global player in the health industry. For this
purpose, a literature review has been performed which gives an overview of the oral nutrition
supplements market, global trends and main players in the market as well as a SWOT analysis
of Fresenius Kabi. In addition, qualitative and quantitative research (stakeholder interviews and
a survey) have been conducted. Based on the findings business opportunities for Fresenius Kabi
are outlined, discussed and evaluated.
Descrição
Palavras-chave
Oral nutrition supplements Enteral nutrition Fresenius kabi Trends Asia-Pacific Business opportunities Lifestyle supplements Wellness