New business opportunities for fresenius kabi in oral nutrition supplements market in Asia-Pacific

Abstract

This master thesis aims to explore new business opportunities in the Asian-Pacific oral nutrition supplements market for Fresenius Kabi, a key global player in the health industry. For this purpose, a literature review has been performed which gives an overview of the oral nutrition supplements market, global trends and main players in the market as well as a SWOT analysis of Fresenius Kabi. In addition, qualitative and quantitative research (stakeholder interviews and a survey) have been conducted. Based on the findings business opportunities for Fresenius Kabi are outlined, discussed and evaluated.