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How can cdi Portugal improve apps for good value proposition by enhancing points of leverage to better suit the target market
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The Center for Digital Inclusion is a non-profit organisation focused on increasing equitable
access to digital resources and skills in Portugal. Apps for Good is one of the educational
programs that operates as a business unit of CDI and has been operating in Portugal for eight
years. Apps for Good is a program the creates the opportunity for young people to engage in
solutions-oriented app designing around a social, environmental, political, or cultural issue of
their choice. The endgame objective of the program is national expansion via government
adoption. To achieve this objective, Apps for Good must continue to show that the project
shows impressive impact reports as well as continue to increase their market share. Enhancing
the qualities and best features of the project are crucial aspects to highlight when sharing the
real value project, as well as enhancing communication and marketing strategies. Following the
community sense that has been shared since the beginning of the project, the CDI Portugal team
should rely on teachers and students to better promote the benefits from taking part in Apps for
Good.
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Apps for good Cdi Portugal Digitalization Education Inclusion Marketing mix Value proposition