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Sales strategy for increasing Edp commercial new business through association members and other stakeholders
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.03 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This report serves as an individual supplement to the Business Project titled "Communications Plan
for EDP to Reach Out to Portuguese Associations". Its primary focus is to conduct a comprehensive
analysis of the Sales Strategy component within the project.
The report begins by examining EDP Comercial’s existing strategy and making the necessary
improvements to accommodate the new type of customers. This evaluation is carried out using the
Sales Effectiveness Drivers Framework, drawing on the concepts of World of Sales and Sales
System.
The analysis primarily revolves around the evaluation and adaptation of the sales strategy, go-to market strategy, and sales effectiveness drivers. It entails explaining the rationale behind the
necessary changes and comparing them to EDP’s current strategy.
Descrição
Palavras-chave
Sales effectiveness drivers Communication Edp comercial Business-to-business CEMS MIM