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Publicação
Quantitative study about Portuguese consumers- behaviours and concerns relatively to fast fashion and sustainability
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.4 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The awareness of the fashion industry's negative impact and concern for the environment have
been increasing in the last few years. The complete study aims to understand why Portuguese
consumers buy fast fashion if they have environmental sustainability concerns. This specific
document includes important group common parts and a specific individual quantitative study
about Portuguese consumers’ behaviours and concerns relatively to fast fashion and
sustainability. The hypothesis “Portuguese consumers buy fast fashion and have sustainability
concerns” was confirmed. Some reasons were raised to answer the question “why”.
Descrição
Palavras-chave
Fast fashion Sustainability Paradox Concerns Barriers