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A comparative analysis of sustainability in the automotive front office from a customer perspective in the Norwegian and Hungarian market
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Orientador(es)
Resumo(s)
This study discusses the opinions and attitudes of potential customers of car dealerships from
Norway and Hungary. Firs, I introduce the Business Project that this Work Project was based
upon. Particularly, I highlight our key findings and recommendations. The methodology used
for this research comprises of literature review and semi-structured interviews with
Norwegians and Hungarians. The results indicate that potential customers think that
sustainability is important, however, what dealerships are doing are minor actions only, and
implementing these should be the norm everywhere. The study recommends to dealerships to
implement the specific measures and gain more knowledge about future customers.
Descrição
Palavras-chave
Sustainability Automotive Hungarian Norwegian Esg CEMS MIN