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A perceção da audiência afrodescendente sobre as construções imaginárias mediadas pelos produtos culturais da RTP e da RDP África
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O presente relatório consiste em uma proposta de reflexão sobre os as motivações, os usos e as gratificações que derivam da exposição dos imigrantes africanos dos PALOP aos conteúdos dos canais, RTP e RDP África. O estudo é de natureza empírica e exploratória, levado a cabo para entender qual o significado que os imigrantes africanos atribuem aos produtos mediáticos do canal RTP África? Através de uma abordagem metodológica qualitativa, foram entrevistados quatro imigrantes acerca da sua experiência de receção, dois deles se autoidentificam como espetadores/ouvintes ativos e os restantes dois não. O valor científico desta investigação reside precisamente na apresentação de histórias de vida dos membros da audiência e a sua relação com as mensagens dos dois media em questão, de modo a entender o papel que o seu serviço desempenhou nas construções imaginárias sobre o país natal, e no sustento de vínculos diaspórios. O estudo conclui que as principais motivações que os entrevistados mais procuravam satisfazer quando selecionavam os dois media é de natureza afetiva, cognitiva e de escape, por influência de fatores intra-individuais e extra-individuais, logo os conteúdos mediáticos são interpretadas e adaptadas a um contexto subjetivo.
This report consists of a proposal for reflection on the motivations, uses and gratifications resulting from the exposure of African immigrants from PALOP to the contents of the channels, RTP and RDP Africa. The study is empirical and exploratory in nature, carried out to understand what meaning do African immigrants attribute to the media products of the channels in question? Trough a qualitative methodological approach, four immigrants were interviewed about their reception experience, two of them self-identify as active spectators/listeners and the remaining two do not. The scientific value of this investigation lies precisely in the presentation of the life stories of the audience members and their relationship with the messages from both media, in order to understand the role that their service played in the imaginary constructions about their native country, but also in sustaining diasporic ties. The study concludes that the main motivations that respondents most sought to satisfy when selecting both channels are of an affective, cognitive and escape in nature, due to the influence of intra-individual and extra-individual factors, so media content is interpreted and adapted to a subjective context.
This report consists of a proposal for reflection on the motivations, uses and gratifications resulting from the exposure of African immigrants from PALOP to the contents of the channels, RTP and RDP Africa. The study is empirical and exploratory in nature, carried out to understand what meaning do African immigrants attribute to the media products of the channels in question? Trough a qualitative methodological approach, four immigrants were interviewed about their reception experience, two of them self-identify as active spectators/listeners and the remaining two do not. The scientific value of this investigation lies precisely in the presentation of the life stories of the audience members and their relationship with the messages from both media, in order to understand the role that their service played in the imaginary constructions about their native country, but also in sustaining diasporic ties. The study concludes that the main motivations that respondents most sought to satisfy when selecting both channels are of an affective, cognitive and escape in nature, due to the influence of intra-individual and extra-individual factors, so media content is interpreted and adapted to a subjective context.
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Diáspora Imigrantes dos PALOP RTP África RDP África Usos e gratificações Diáspora Immigrants from PALOP RTP Africa Uses and gratifications