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Internationalisation plan for imeguisa Portugal
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| 5.59 MB | Adobe PDF |
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Resumo(s)
This paper investigates an internationalisation strategy for Imeguisa Portugal, an SME focused
on developing and producing intralogistics solutions. A structured internationalisation plan is
importance for any company aiming to venture into foreign markets.
Data provided by the company, and data collected from databases were used to generate new
information. After strategic analyses, Mexico was determined to have the highest potential as a
target market. Exportation was deemed the most suitable entry strategy. Although the company
may not currently be in the best position to internationalise, we believe that if Imeguisa follows
the plan outlined, it can succeed beyond national borders.
Descrição
Palavras-chave
Internationalisation plan Market selection Entry modes Marketing plan Financial forecast Strategy