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How can medtech companies leverage patient data opportunities to increase their presence along the entire patient journey
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Orientador(es)
Resumo(s)
This research explored strategies for MedTech companies to enhance their presence and
competitiveness in the future patient journey. The findings emphasized the need for MedTech
companies to adapt their business strategies, focusing on early-stage involvement. MedTech
companies were found to have advantages in clinical certification and patient data trust
compared to indirect competitors. Building patient trust was identified as a significant
challenge, but shifting towards patient-oriented products and services and partnering with
trusted brands were effective approaches. The research also highlighted the importance of
careful planning, creating an end-to-end ecosystem, and leveraging patient data for new
business opportunities.
Descrição
Palavras-chave
Healthcare Medtech companies Patient data Patient journey CEMS MIM