How can medtech companies leverage patient data opportunities to increase their presence along the entire patient journey

Abstract

This research explored strategies for MedTech companies to enhance their presence and competitiveness in the future patient journey. The findings emphasized the need for MedTech companies to adapt their business strategies, focusing on early-stage involvement. MedTech companies were found to have advantages in clinical certification and patient data trust compared to indirect competitors. Building patient trust was identified as a significant challenge, but shifting towards patient-oriented products and services and partnering with trusted brands were effective approaches. The research also highlighted the importance of careful planning, creating an end-to-end ecosystem, and leveraging patient data for new business opportunities.