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Creating social value. Critical analysis and strategy development for associacao para a reabilitacao de cidadaos inadaptados da Lousa Arcil. analysing the strategic opportunities of an expansion for impacto+
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This Master's thesis critically analyses Associação para a Reabilitação de Cidadãos
Inadaptados da Lousã (ARCIL) while investigating the current situation and competitive
landscape at Impacto+ and ARCIL Parque. The study aims to offer strategies for successfully
expanding Impacto+'s operations and raising annual average customer spending at ARCIL
Parque. The research develops insights to answer these research questions by utilising
approaches such as organisational chart analysis, collaborator surveys, financial statement
analysis, interviews, and benchmarking. The results assist ARCIL in supporting sustainable
growth, generating social value, identifying important partners, and assessing beneficiaries'
perspectives.
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Social impact Expansion Strategy Market analysis