A carregar...
Publicação
Consumer perception and preference for hard seltzers in Portugal: exploring the factors and trends driving alcohol choice: a systematic review of wine, cider, beer, and hard seltzer
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.11 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Hard Seltzer, a low-caloric beverage made from sparkling water and alcohol, has gained
popularity across the United States, and is now expanding globally. In Portugal, the beverage
has recently entered the market making it relevant to study this segment. This research aims to
understand the perceptions, and preferences of Portuguese young adults towards this beverage,
while conducting comparative analysis with wine, beer, and cider. It is possible to conclude
that Hard Seltzers are perceived as the healthiest beverages among its comparables, while
consumers value its flavour, sweetness, and calories and prefer a product with 65 kcal, Mango-
&-Maracuja flavour and low-sweetness.
Descrição
Palavras-chave
Hard seltzer Wine Beer Hard cider Young adults Decision making Attributes Influence Perceptions