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Sleep as a Service by Emma - the sleep company: building a positioning statement and two elements of the 7ps: people and process for the Emma rent offering
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| 4.77 MB | Adobe PDF |
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Resumo(s)
In order to develop a successful and long-lasting revenue stream for the mattress manufacturer
Emma, this work project investigates whether there is a market for "Sleep as a Service" in
Germany. Emma Rent, a mattress rental service, was established following qualitative and
quantitative research. Following the STP process and the establishment of the 7ps of the
marketing mix, a positioning statement for this service was developed, including a thorough
explanation of the People and Process components. A comprehensive financial analysis was
established along with a marketing plan and communication campaign.
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Palavras-chave
Marketing B2c marketing Integrated marketing communications Product and services marketing