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How to create a breakthrough in consumer-based energy communities in Portugal - marketing communications and campaign planning
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| 15.94 MB | Adobe PDF |
Orientador(es)
Resumo(s)
In Portugal, Energy Communities are increasing their popularity as a new way of consuming
solar energy. However, it is still a market with a high lack of awareness. Greenvolt
Comunidades is a new player in this market that is focused on providing cheaper and cleaner
energy to its clients through Energy Communities. In this report, a marketing strategy was
developed for the service of Energy Communities that will be operating alongside with the
new supplementary service “Poupança Unida”. To complement this strategy, a deeper view
of the Communication Plan will be made in an individual report.
Descrição
Palavras-chave
Greenvolt Greenvolt comunidades Energy communities Renewables Sharing energy solutions Breakthrough Marketing plan Poupança unida