A carregar...
Publicação
Assessing user acceptance of a new version of paytm app with the technology acceptance model (tam): a study of the strategic implementation of ´paytm music´ into paytm´s digital ecosystem
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.83 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This study investigates users’ behavioral intention toward an integrative version of Paytm, a popular
digital payment platform in India. The study employs an online questionnaire, analyzed through the
Technology Acceptance Model. The findings indicate that Paytm users have a positive attitude towards
new features, such as “Paytm Music”, into Paytm. Therefore, based on these results a strategic
implementation plan has been developed to integrate the aforementioned app into Paytm's digital
ecosystem.
Descrição
Palavras-chave
Paytm Assessing user acceptance Strategic implementation Digital business Digital ecosystem Mobile commerce E commerce Technology acceptance model (tam)