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Responding to innovative challengers in finance - pathways for success
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Orientador(es)
Resumo(s)
The dynamic landscape of the finance industry is witnessing a notable rise in the emergence
of innovative challengers, disrupting incumbents and their practices. This study explores
incumbents´ pathways for success in responding to these innovative challengers by
developing a theoretical framework, from literature, to then discuss the specific challenges in
consumer finance, using BNP Paribas as a case study. The model identifies and analyses four
strategies that have allowed incumbents to survive and prosper; (1) organizational learning;
(2) leveraging the network; (3) adapting internal operations; (4) autonomy and organizational
culture.
Descrição
Palavras-chave
Incumbents Challengers Disruptive innovation New entrants CEMS MIM