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Publicação
A consulting lab on Galp-s c-store B2c marketing strategy
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 5.18 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This project goal is to support Galp in adapting its C-Store concept to the evolving consumer
trends and increase this business’s relevance. Digitalization, personalization, and diversification
are trends that are shaping the increasingly relevant concept of convenience, which itself is
continuously evolving. To understand how to leverage Galp’s C-Store value proposition, a
market analysis, with a benchmark and best practice’s identification, a customerprofile analysis,
including the identification of personas, and a concept testing and validation have been
conducted within this project. The outcomes are four recommendations, two of whichboth an
MVP and a Pilot Test are suggested.
Descrição
Palavras-chave
Marketing Strategy consulting Convenience C-Store Retail Gas Station B2c Phygital Digitalization Personalization Diversification Customer experience