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Bem Brasil field lab on internationalisation - the case of Bakery Goods in the United States of America
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| 2.85 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
The project aims to provide a solid base for Company B, a small Portuguese company, to decide
where and how to internationalise operations. First, the countries with the highest potential were
selected: the United States of America, Norway, Germany, France, and Spain. Subsequently, in depth analyses of these countries were performed; in this report, only the one for the United
States of America is presented, which resulted in the highest potential market being identified as
France. Finally, an implementation plan was conducted. This paper also includes a literature
review on International Market Selection.
Descrição
Palavras-chave
Internationalisation Market entry strategy International market selection Strategic analysis Industry analysis