| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 5.45 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This thesis investigates the potential impact of Web 3.0 technologies on the travel industry,
specifically focusing on Google Travel. After identifying secondary markets, the validation of
reviews, and loyalty programs as the most suitable blockchain applications, recommendations
on the implementation of generative AI chatbots, particularly Bard, to Google Travel are
developed, being: enhance Bard’s functionalities, create API connections, integrate with other
Google products, engage in user education, and target different user groups. By embracing the
recommendations, Google Travel can position itself as a transformative leader in the industry,
offering innovative solutions, meeting customer demands and shaping the future of travel.
Descrição
Palavras-chave
Travel Bard Chatbots Artificial intelligence CEMS MIM
